Opening their doors to cameras for the first time ever, Billion Pound Bond Street chronicles the ups-and-downs of an unprecedented year as the ultra-glam retailers of Europe’s most expensive half-mile battle to survive.
With annual sales of more than a billion pounds—and monthly rent in the millions—Bond Street is home to more royal warrants and luxury brands than anywhere else on Earth. And when this luxurious street shuts down, its elite purveyors get creative. Some pivot online while others compete for attention with outrageous must-have items—including an original James Bond auto and a 10-karat pink diamond worth £3.2 million. With exclusive behind-the-scenes access, we visit the Queen’s favourite chocolatier, fashion giant Dior, esteemed auction house Bonhams, and more. We also meet the neighbourhood’s father-and-son flower sellers, some hard-nosed property managers, and one of Bond Street’s last-remaining residents.
This premium documentary is narrated by Jenna Coleman (The Serpent, Victoria) and directed by Michael Waldman (Inside Monaco: Playground of the Rich, Inside Dior).