MEDIA RELEASE: Cineflix Rights appoints Mike Gould as SVP, Digital

September 14, 2022

Cineflix Rights has appointed Mike Gould to the newly created position of SVP, Digital as the distributor ramps up the growth of its digital business, including the launch of FAST channels.

Reporting to Tim Mutimer, CEO Rights, Cineflix Media, and working alongside the international sales team, Mike will be responsible for increasing revenue streams through leveraging Cineflix Rights’ extensive, multi-genre slate to deliver long and short form content across all digital platforms, complementing the distributor’s existing sales model. Mike will also shape and lead Cineflix Rights’ strategy to launch direct-to-consumer FAST channels later this year.

Mike joins Cineflix Rights on the 6th of October from All3Media International, where in his role as VP, Global Digital Partnerships he was responsible for growing the distributor’s many digital platform partnerships including leading and delivering its AVOD and FAST distribution strategy and managing the day-to-day of all self-publishing activity. Prior to All3Media International, Mike held a senior digital distribution and partnership role at Endemol Shine Group, as well as a digital partnerships position at BBC Studios.

Tim Mutimer, CEO Rights, Cineflix Media said: “Cineflix Rights’ slate is packed with long-running brands which audiences love and we work closely with our partners to window our key programming. With Mike on board we plan to expand our AVOD business and take direct control of our FAST activity to grow it strategically. Mike is going to be a fantastic addition to the Cineflix Rights team—his enthusiasm, experience, and track record make him the perfect person to lead our digital strategy.”

Mike Gould added: “I am thrilled to be joining Cineflix Rights at such an exciting period of growth in its digital business. As the UK’s largest independent distributor, with a broad catalogue full of in-demand IP, Cineflix Rights is perfectly placed to capitalise on the range of opportunities across AVOD and FAST. I can’t wait to start working with Tim and the team and deliver on their bold ambitions in this space.”